Germany
GLASKLAR
Lens cleaning brand that combines sustainability, design and customization.
Approach
Expanding horizons in the world of optics
Challenge
Navigating a competitive market
Solution
A clear vision for global success
Concept
Glasklar is more than a lens cleaning brand - it’s a statement of purpose. Born in Germany, this family-run company has redefined the optical care industry by blending functionality, aesthetics and sustainability. With refillable bottles, a natural formula, and customizable design, each product becomes a reflection of every optical store's unique style and values.
Glasklar stands for a cleaner, more conscious, and more beautiful world - one bottle at a time.
When a clear vision transforms the world
“We remain true to our principle of independence, and our previous achievements are our incentive – always with our customers’ lasting success in mind”
Glasklar was founded in 2005 by master optician Jörg Bartsch with a simple yet groundbreaking idea: to turn lens cleaning into a more aesthetic, effective and sustainable experience. What began as a small family project in Germany has evolved into an internationally recognized brand, now present in over 3,600 optical stores around the world.
Throughout its journey, Glasklar has grown while preserving its independent spirit and hands-on approach. Its family-run structure ensures full control over every stage —from production to distribution— allowing the brand to remain agile and responsive. Today, Glasklar is more than a supplier: it’s a trusted partner for optical stores, committed to consistency, proximity and ongoing improvement.
