Japan

ETHNICITY

Eyewear created to celebrate our differences.

Approach

Expanding horizons in the world of optics

Challenge

Navigating a competitive market

Solution

A clear vision for global success

Concept

We should begin our conversations with our similarities and celebrate our differences….

We believe that ethnic specific design goes far beyond just proper anatomical fit, it should include flattering lines and coloring, cultural tastes and take into account optical correction needs.  We strive to balance all of these factors and create comfortable, flattering eyewear which celebrates what makes you unique.

Ethnicity glasses
Ethnicity glasses

Greetings from Japan

Why?

“My ethnicity makes up 0.05% of the population of where I live in Japan, I know what it is like when nothing is designed for you…”  

 I am a bit of an oddity.  While I was born and raised in the suburbs of Boston in a very un-diverse little town, after college I moved to Japan for what was to be a 2 year stint as a research scientist…I have lived here for more than 25 years now after falling in love with the country and my now wife.  I live in the backwoods of Japan, the countryside.  In the prefecture I live in, my ethnicity is about 0.05% of the population, in my everyday life I can go literally months without seeing a non-Japanese person.  So I understand what it is like when things are not designed for you, clothing proportions are all wrong, shoes don’t fit properly, furniture is not the right size, I hit my head on door jambs in old houses.   I don’t expect to have things made for me here when I make up such a small part of the population.  But why is it that in the United States or Europe where ethnicities are much more diverse, that design is so uniformly the same?

Ethnicity glasses