Pinkadillac’s optical odyssey: Seeing the world through stylish lenses

Ah, the professional life. We spend untold hours traversing its labyrinthine corridors, sometimes longing for the open road. But for some, like myself, work is less a chore and more a thrilling expedition

For over 25 years, I’ve navigated the fascinating world of the optical industry, where eyewear uniquely blends medical devices with fashion accessories. This journey, sparked by a love at first sight for glasses, has allowed me to grow and learn in a field as dynamic as it is challenging.

Five years ago, I founded Pinkadillac with the mission to help independent brands conquer international markets. At Pinkadillac, we don’t just offer consultancy; we become travel companions, guiding brands through the intricate process of global expansion. Though this path is filled with challenges, I firmly believe in the importance of diversifying and seeking sustainable growth.

The internationalization process can be complex and sometimes daunting, but with the right strategy and a collaborative attitude, great successes can be achieved. My team and I share a deep passion for the optical industry, and we are here to make internationalization an enriching and exciting experience for the brands that trust us.

If you want to learn more about these thrilling adventures in the world of eyewear, I invite you to read the full article on Optical Journal. The world is our playground, and we’re ready to make some waves!