Finding the best sunglasses for your face shape

When it comes to choosing a pair of sunglasses, we know we can’t simply opt for the ones we like or follow the trends. Choosing the right pair of sunglasses is key to obtaining a tool that complements our style and defines our features without drawing attention for sunglasses that simply don’t fit our face.

Yes, many think that glasses are just a tool to correct vision or, in the case of sunglasses, to protect our eyes from the sun’s rays. However, eyewear brands have proven that a pair of sunglasses can do more than protect our vision; they can be that key element to perfecting our look, just like Hollywood stars do.

At Pinkadillac, we specialize in consulting for eyewear brands and, therefore, want to help you choose that ideal pair of sunglasses for you. But how can you do it? Just as it is important to understand the industry for brand internationalization, when choosing sunglasses for your face, it’s important to know its shape.

How to Determine the Shape of Your Face

When hearing the phrase “What is the shape of your face?”, you may wonder how to know it or simply hesitate between different shapes. After all, there are explanations that can be confusing. But we will give you the key points to always find the perfect model.

• Round Face - The face has equal width and height, with very soft angles.
• Oval Face - The proportions are balanced, but the chin is slightly narrower.
• Square Face - Faces with a wide forehead and prominent chin.
• Heart-shaped Face - Faces with a wide forehead and narrow chin.
• Diamond-shaped Face - Narrow forehead, with slightly wider chin and cheekbones.
• Long Face - A face that is longer than it is wide. In these cases, the nose tends to be longer as well.

Doubts about knowing the shape of your face? Here’s a trick. Sometimes, descriptions are not enough, and we need a little visual help. Even though augmented reality tools allow us to visualize options on our phone or tablet, we can make a quick check in the mirror at home. How?

1. Look at yourself in the mirror. If you have long hair or your features are somewhat hidden, pull it back to reveal your facial features.
2. Trace the outline of your face in the mirror.
3. Now, step back and focus on the chin and the widest part of your face.

You can also follow this method with a selfie taken directly in front of you to outline your face shape.

What Sunglasses Look Best on Me? Key Tips to Discover

Once you know your face shape, it’s time to find out which models of sunglasses will complement your face best. We’ll give you the characteristics of sunglasses frames to look out for when choosing a pair according to your face shape.

Sunglasses for Round Faces

Round faces have soft features. For these faces, the best option is to look for frames that add angles and help balance the proportions. What frames should you avoid? Curved shapes, as they may exaggerate the roundness of the face. The best options are:

• Rectangular sunglasses
• Square sunglasses
• Cat-eye sunglasses

Sunglasses for Oval Faces

Oval faces are one of the most versatile. Why? Because they are flattered by all kinds of sunglasses, as their proportions are balanced. In this case, there are few models to avoid, though very small or overly wide sunglasses can disrupt the visual balance of oval faces. The best options are:

• Aviator sunglasses
• Round sunglasses
• Hexagonal sunglasses

Sunglasses for Square Faces

Square faces are characterized by a wide forehead and a prominent chin. In these cases, the best option is to avoid frames that are square. Why? Because they will accentuate the sharp angles of the face. The suitable frames are:

• Oval or round sunglasses
• Cat-eye sunglasses with curved edges
• Thin metal frames sunglasses

Sunglasses for Heart-shaped Faces

Heart-shaped faces are wide at the forehead and narrow at the chin. Given these characteristics, these faces are flattered by sunglasses that balance the proportions without accentuating the upper part. It’s important to avoid narrow-frame sunglasses and opt for:

• Round sunglasses
• Aviator sunglasses
• Sunglasses with a thick lower rim

Sunglasses for Diamond-shaped Faces

In this case, it’s extremely important to avoid sunglasses that accentuate sharp angles. That is, square frames should be avoided. It’s also recommended to avoid small frames, as they can make the features appear disproportionate. If you have this face shape and want to find your perfect match, the best options are:

• Oval sunglasses
• Cat-eye sunglasses

Sunglasses for Long Faces

If your face is longer than it is wide, the best choice is to opt for frames that help highlight the proportions. Avoid small or very thin sunglasses, as they may create the effect of making the face appear even longer. In this case, the best options are:

• Square, preferably large, sunglasses
• Oval, large sunglasses
• Butterfly sunglasses
• Cat-eye sunglasses

Much More Than Choosing a Pair of Sunglasses for You

Knowing the relationship between face shape and frame is just the first step. Brands that understand this concept not only succeed in selling sunglasses, but also manage to sell confidence and tailored style. These are brands that connect with their audience, with customers who are truly interested in their products.

At Pinkadillac, we help brands identify trends, adapt collections, and launch products that truly connect with their consumers. If your goal is for your eyewear brand to stand out and adapt to all faces and needs, it’s important to work with experts who will guide your strategy. If that’s your case, we’re your best option. Don’t hesitate to contact us to create brand strategies as unique as your product.